Social Media Trends: What's In, What's Out

Jennifer Fry
Careerminds Consultant

Social media trends seem to move at the speed of light, making it difficult to keep track. The trick is to keep up with the major trends, and not to worry about the small stuff; it's easy enough to tell when an entire platform is going out of style (ex.: MySpace), and that's what's important. For job seekers, it's vital to know where the people are, because that's also where employers are.
To begin, let's take a look at a couple of outdated trends to avoid in 2012:

• Amateur YouTube Videos: That isn't to say that YouTube, itself, is necessarily going out of style, nor are fewer people actually making homemade videos. The fact is, Google, which owns YouTube, is looking to move more toward professional quality, scripted content. If you're able to provide that kind of quality, that's great, but if not, amateur video makers, including those making video resumes, for instances, may end up turning to other sites such as Daily Motion or Qwiki.
• Sharing Status Updates With Everyone: Not all of your Facebook friends need to see all of your updates-- take your boss or potential boss, for instance. Google+ has begun working on this premise, allowing you to share certain posts with certain circles of people (i.e.: co-workers, friends, family, etc.), and now Facebook has introduced a similar feature. Now you can keep some posts out of sight for employers who are likely checking out your social media presence.

Now to examine some growing trends, particularly those that are popular among recruiters:

• Facebook is Growing: Now that it has gone public, Facebook is expected to reach 1 billion users this year, and with a population five times that of LinkedIn, recruiters are beginning to lean toward the former. In addition to the increasingly large talent pool available to employers and recruiters, the new timeline feature makes professional and personal landmark events more easily visible.
• Online Referrals are Gaining Popularity: With the average social media user's friend count somewhere around 150, employers are beginning to realize that personal referrals of social media connections may be a viable hiring strategy. After all, that's 150 potential job seekers looking to successfully fill an open position, 150 people with first-degree connections to your company.

Social media in and of itself is not going away any time soon, but trends come and go with each new platform, function or feature. As a job seeker whose potential employers are likely turning to Internet resources to learn about you-- just like you're likely using similar resources to learn about them-- you need to know where they're looking and what they're looking for. Keeping up with these trends can only take you one step closer to successfully finding your next position.

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Careerminds provides scalable, strategic solutions to organizations seeking affordable, web-based outplacement services. Using a Web 2.0 e-learning platform that delivers affordable, online career transition services, Careerminds provides a high-tech and high-touch blend of on-demand career transition education supported by senior-level career consultants to help displaced workers reenter the workforce quickly.

Social Media & the Job Seeker

Jennifer Fry
Careerminds Consultant

You, the professional in career transition, have been told time and again to a) create a social networking profile or two, and b) make sure those profiles are fit to be seen by potential employers. Whether you have or have not followed this advice, the question may still remain as to why. Why should my social networking profiles matter in my job search? Because, simply put, employers are looking at them, and not just those that are intended for professional networking (i.e.: LinkedIn), either.
Before you can effectively edit your profile(s) for any potentially harmful content, you should know what employers are looking for, and we are here to tell you just that. Some research shows that anywhere between 45% and 91% of employers use social media to screen job candidates on a variety of both positive and negative criteria, and here is what those employers are looking at.

The Good-- yes! Employers are not only looking for incriminating photos of you from that wild weekend in Vegas. They're looking for all the great things you post, as well.

• Display of personality and good fit with the company.
• Profile supports professional qualifications.
• Profile showed candidate as creative.
• Candidate had good references posted by others.
• Profile showed good communication skills.
• Profile showed candidate as well-rounded.
• Candidate received awards and accolades.

The Bad (and the Ugly)-- now moving on to those incriminating photos and other things that could really damage your chances of being hired.

• Misrepresented professional qualifications.
• Posted inappropriate photos.
• Posted inappropriate comments.
• Posted negative comments about previous employers.
• Demonstrated poor communication skills.
• Posted content about drug-use.
• Made discriminatory comments.
• Posted content about alcohol-use.
• Shared confidential information from a previous employer.

If you have yet to do so, clean up your Twitter feed, revise your new Facebook timeline, put some work into your LinkedIn profile; armed with this information, you have a better idea of what to keep and what to toss. Remember, it's not only about getting rid of the bad, but also showing off the good, so don't be afraid to brag a little about professional accomplishments, request a reference from a connection or just show off your sparkling personality.

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Careerminds provides scalable, strategic solutions to organizations seeking affordable, web-based outplacement services. Using a Web 2.0 e-learning platform that delivers affordable, online career transition services, Careerminds provides a high-tech and high-touch blend of on-demand career transition education supported by senior-level career consultants to help displaced workers reenter the workforce quickly.

Finding You Online is Easier for Employers Than Ever

Jennifer Fry
Careerminds Consultant

You’ve been warned a hundred times—and several warnings have come from this very blog—about employers screening potential job candidates by means of their social media profiles. Since April 2011, however, it’s become increasingly easy for employers to find not only your Facebook or LinkedIn profiles by searching through those websites or typing your name into Google to see what comes up, but to find your entire social presence collected into one complete profile.

The Social CV (a sort of “Google for people” as co-founder/director Bill Fisher has called it) aggregates data from over 30 social media platforms and allows employers to search this information using keywords (i.e.: data analyst, financial advisor) in order to find prospective candidates, and being so new, it’s possible you’ve never even heard of it. In the handful of months since its official launch, The Social CV has compiled information on upwards of 105 million candidates worldwide, and the numbers keep growing—their goal is to reach 1 billion, and with 400,000 new profiles added daily, they’re well on their way.

So, what does this mean for you, the job seeker? Well, the answer is two-fold; the implications of The Social CV’s ongoing efforts to compile all of your online information for easy access to employers are both good and bad, depending on what your profiles say about you.

First, assuming your profiles are in good shape, employers are able to find you easily, whether or not you’re aware of an opening at their company, whether or not there is a current opening—employers use this technology not only to fill current needs, but also to build a talent pool that will be available to them when a position does open up.

The catch, of course, is that, assuming your profiles are not in good shape, employers can still find you and judge you accordingly. The Social CV’s database is compiled by the company, itself, not by the candidates whose profiles appear on the site—there is an option to have your profile removed, but it is first compiled by The Social CV without your help.

The lesson here is simple: keep your social profiles in top shape, because it’s become even easier for employers to find them. Additionally, know what information The Social CV is giving the most attention. When an employer searches through profiles, the results are presented in ranking order, based on several components including quality of current/past jobs and places of employment, quality of colleges/universities, and others that combine to create a Talent Rank.

In an increasingly technological world, the job search is moving toward the digital along with everything else, and job seekers need to be aware of this ongoing shift. With over 105 million profiles from over 200 countries, The Social CV is quickly becoming the easiest way for employers to find those candidates who they may not have found using traditional job postings, even online, and ready or not, they may just stumble across your profile in their search.

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Careerminds provides scalable, strategic solutions to organizations seeking affordable, web-based outplacement services. Using a Web 2.0 e-learning platform that delivers affordable, online career transition services, Careerminds provides a high-tech and high-touch blend of on-demand career transition education supported by senior-level career consultants to help displaced workers reenter the workforce quickly.

CareerCompile- This week's top Career-Minded articles

Jennifer Fry
Careerminds Consultant

Each week we read articles we find on twitter, blogs and other social media platforms in order to stay ahead of the curve. We want to be able to present our clients, job seekers, HR professionals and recruiters with the most accurate and up-to-date information we possibly can. At the end of the week we always know which articles were the most valuable, so why not share that with all of you? This is the next weekly post compiling what we feel are the top career-minded articles.

Facebook Initiative Could Lead to Job Posting Service
Sarah Kessler (Mashable)

Finding a job on Facebook may become easier with this new governmental and national organization-backed initiative to lower the country's unemployment rate.

Employers Will Check Your Social Media Profiles
Lindsay Olson (US News)

Whether or not Facebook becomes its own job board, job seekers need to be aware that information on the Internet is accessible to everyone, including potential employers.

Getting a Job Through Connections
FINS from Wall Street Journal (Glass Door)

In case it isn't clear to you yet how vital good networking skills are to your job search, here are a few more tips on how to do it well.

Why Your Mother Should Not Read Your Resume
Resume Bear

Mom may not be the best person to give you the honest critiques you need to improve your resume.

10 Ways to Beat the Job-Search Blues
Deborah L. Jacobs (Forbes)

A good outlook is just as important as a good resume when making it through a tough job search.

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Careerminds provides scalable, strategic solutions to organizations seeking affordable, web-based outplacement services. Using a Web 2.0 e-learning platform that delivers affordable, online career transition services, Careerminds provides a high-tech and high-touch blend of on-demand career transition education supported by senior-level career consultants to help displaced workers reenter the workforce quickly.

Thinking Outside the Box pt. 2: Really Outside

Jennifer Fry
Careerminds Consultant

Earlier this week, we shared some thoughts on creative resume ideas that don't venture too terribly far from the norm, but what if you're one of those job seekers who is really looking to stand out? When you're looking for work in certain industries-- those that value creative skills and innovative thinking, particularly-- it's ok to go a little crazy when networking or constructing a resume.

Looking for a job in digital media or web development, for instance, could really benefit from showing off their tech skills. Looking for work in video production? Take advantage of your production skills. Graphic design? Well, you get the picture. Employers will be thrilled to find an applicant so enthusiastic and creative.

Here are five specific ideas you might be tempted to try, or that might spark your own creative ideas:

1. Interactive Resume Website: “Hire me” websites and e-portfolios are one thing, but did you ever think about giving an employer something to do while they're scrolling through your skills and experience? Provide different tabs for different resume components. Feature a “random” button to reveal new pieces of information every time it's clicked. Just remember to provide your resume in full somewhere on the website-- clicking around can be fun, but if an employer has to click through each skill and past job one at a time to get to everything, he/she might grow impatient.

2. Unconventional Paper Resume: Use creative layouts and designs to catch employers' eyes. In a stack of white papers, think of how easy it will be to spot the resume that looks like an old movie poster or a page of vintage phonebook advertisements. Or how about one that's not printed on paper at all, but stitched into a piece of fabric? Maybe the thematic design isn't for you, but you can still show off your skills in an interesting way through infographics, for instance. Use your imagination, just make sure all the appropriate information is accessible.

3. Video Resume: Sending in a DVD or providing a link to YouTube is not only a good way to set your resume apart from the rest, it also allows an employer to see you-- really see you-- before you ever set foot into an interview. A video resume will present a face, a voice, a personality to go along with your skills and experience. Just make sure your aren't simply reading your resume out loud to a camera-- be personable and get creative while still sharing relevant information.

4. Twitter Campaign: Twitter isn't just helpful for making connections-- you can make those connections work for you. Make yourself more visible by starting a “hire me” campaign and getting your followers to spread the word. Something as simple as creating a #HireJohn hashtag can get you noticed and show off your ability to use social media strategically, a skill in which many employers are beginning to see the value.

5. Facebook Resume: We recently shared a blog post about a couple of new features available or forthcoming on Facebook and how they can be used creatively but effectively by job seekers. While the platform is intended for social networking, you can think of your Facebook profile as digital resume that also allows you to network. The new timeline feature (which is not yet available) could provide the opportunity to display past work experience as well as more personal life achievements in one visually interesting, digital format. Add to that the ability to personalize photos, interests (which could reflect skills as much as interests) and everything else Facebook has to offer, and you could find yourself with a unique resume that's already online for your entire network to see.

While these tactics may not be appropriate for everyone in career transition or on the job search, but, after considering the industry, company and position you're striving toward, don't be afraid to get a little creative.

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Careerminds provides scalable, strategic solutions to organizations seeking affordable, web-based outplacement services. Using a Web 2.0 e-learning platform that delivers affordable, online career transition services, Careerminds provides a high-tech and high-touch blend of on-demand career transition education supported by senior-level career consultants to help displaced workers reenter the workforce quickly.

New Facebook Features Allow Job Seekers to Get Creative

Jennifer Fry
Careerminds Consultant

There has been a lot of talk about the “new Facebook” since CEO Mark Zuckerberg first unveiled its features at the F8 Conference on September 22nd, and whether or not you're happy about the changes, you should consider how they might contribute to your job search. It's been said time and again that social media tools can be invaluable on the job hunt, so it should come as no surprise that, as social media platforms change and develop, so too should the job seeker's use of them.

Additionally, job seekers are often encouraged to get creative and think outside the box in order to stand out from the pack, and we at Careerminds certainly endorse this tactic.

In a time when the job market is so over-saturated with potential employees, it may be more important to stand out than it ever was, but identifying yourself as an individual with unique skills and experience is a good idea regardless of the economy or job market; you need to show your employer that you and only you are the right person for the position, and what better way to do that than to display your individuality?

Two of the major features of the new Facebook are the Timeline and Cover Photo, both of which offer you the opportunity to show off your unique qualities in a new way, so let's take a moment to investigate each one.

Timeline

Though not available yet, this new feature will eventually be offered to all users, and follows the overarching theme of the new Facebook: storytelling. The new profile format is intended to present a user's personal story, showcasing daily updates as well as major achievements, providing a grand representation of the user's life. It is even possible to retrospectively add events to the timeline, since Facebook hasn't been around for all of your life's achievements.

And how does a job seeker tailor this tool to his/her advantage, you ask? This timeline, this story is your personal brand. The feature is customizable, so use it to highlight the events that best represent you as a person and a desirable employee. A resume is a timeline of your professional experience, and now your profile can act as an extension of that, providing further detail into your non-professional experience that still makes you who you are: the right person for the job.

Cover Photo

Last week, Corn on the Job's Rich DeMatteo featured an article on this new profile component-- check out our most recent CareerCompile for the link!-- so let's just take a second to touch on the finer points of the cover photo for job seekers.

This is your opportunity to craft a visual representation of yourself through more than just your profile photo, and while a picture of your family or your pets or that great landscape shot you took on vacation can represent you accurately, think of the options you have to really get creative.

Use the cover photo to display an infographic-style resume. Infographics are an interesting way of presenting information visually, often making use of graphs and charts as well as other images. Think of how eye-catching your resume could be in infographic form, and think about how many other infographic resumes a potential employer sees from day to day-- probably not very many!

You may also consider using your cover photo to display links to your other profiles or your e-portfolio in a visually compelling way. Keep your online presence cohesive and available in full-- your LinkedIn profile, your Twitter profile, your blog (assuming they are appropriate, of course) all in reach of potential employers.

With the new advances in social media, it is important to consider its role in your job search. Make your profile an extension of your resume and show employers that you're the one-of-a-kind employee they couldn't find anywhere else.

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Careerminds provides scalable, strategic solutions to organizations seeking affordable, web-based outplacement services. Using a Web 2.0 e-learning platform that delivers affordable, online career transition services, Careerminds provides a high-tech and high-touch blend of on-demand career transition education supported by senior-level career consultants to help displaced workers reenter the workforce quickly.

CareerCompile- This week's top Career-Minded articles

Jennifer Fry
Careerminds Consultant

Each week we read articles we find on twitter, blogs and other social media platforms in order to stay ahead of the curve. We want to be able to present our clients, job seekers, HR professionals and recruiters with the most accurate and up-to-date information we possibly can. At the end of the week we always know which articles were the most valuable, so why not share that with all of you? This is the next weekly post compiling what we feel are the top career-minded articles.

New Resume Tips For Older Workers
Marilyn Katz for Boomers Next Step

Resume writing isn't a one-size-fits-all process; seasoned job seekers have a set of rules all their own! Here are some helpful tips to tweak your resume to best serve you.

4 Ways to Practice and Ace Your Next Interview
Gerrit Hall for Come Recommended

 Creative ways to prepare for your next interview that you probably hadn't even thought of.

New Facebook Cover Photo Provides Creative Options for Job Seekers
Rich DeMatteo for Corn on the Job

 New developments in social media can be used to the job seeker's advantage-- think outside of the box and show off your tech savvy!

Salary Negotiations in the Interview
WetFeet

 During the interview is not too early to start salary discussions, and here are the best ways to go about talking money so everyone is left satisfied with the result.

 How to Stay Up to Date With Every Piece of Info in Your Industry
Branicka for Live Your Love

 We all know (or should know) how important it is to keep up with the latest information on your industry and on specific companies of interest during your job search, but that can make for a lot of research. Here are some tips on how to keep up.

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Careerminds provides scalable, strategic solutions to organizations seeking affordable, web-based outplacement services. Using a Web 2.0 e-learning platform that delivers affordable, online career transition services, Careerminds provides a high-tech and high-touch blend of on-demand career transition education supported by senior-level career consultants to help displaced workers reenter the workforce quickly.

Career Compile: Careerminds' Favorite Career-Minded Articles of the Week

Brittany Richter
Careerminds Consultant

Each week we read articles we find on twitter, blogs and other social media platforms in order to stay ahead of the curve. We want to be able to present our clients, job seekers, HR professionals and recruiters with the most accurate and up-to-date information we possibly can. At the end of the week we always know which articles were the most valuable, so why not share that with all of you? This is the first weekly post compiling what we feel are the top career-minded articles.

This Week’s Top Career-Related Articles: 

Let Your Body Do the Talking: Five Subliminal Messages You Should Know

When in an interview or networking situation, body language is crucial. In her post, Pamela Mahabeer discusses five of the most important aspects of body language and the subliminal messages you may not realize you are sending. To read her post, click here.  
 

Five Hiring Secrets Every Job Seeker Should Know

In this post, Barbara Safani from Aol Jobs discusses the top five secrets to landing an interview. Reader’s Digest published a list of 50, and Barbara saves us time by pointing to the top 5. To read her post, click here.

Corn On The Job Reviews ZuzuHire: Multimedia Interview Tool for Recruiters

In this post Rich DeMatteo reviews ZuzuHire, a  new tool that recruiters can use in the interview process to make their lives easier. As job seekers, you know that the career transition process can be overwhelming and full of surprising. By familiarizing yourself with ZuzuHire before coming in contact with it, you can be sure to eliminate that surprise and its subsequent stress. To read his post, click here.

Four Tips for Avoiding the Pitfalls of Personal Branding:

Personal Branding can be tricky, but as a job seeker you know that it is important to your job search efforts. The Undercover Recruiter discusses 4 tips that should make avoiding any of the major pitfalls a no-brainer. To read the post, click here. 

Tweets That Will Get You Fired

Twitter can be a great resource for you as a job seeker, as we explained here. However, it can also get you fired, or in your case as a job seeker, keep you from getting a job. Kashmir Hill at Forbes writes about problematic tweeting. To read her post, click here. 

Don't forget to check out MyCareermind on Facebook where you can ask any
career transition related questions you have! And tell your friends!
Click Here to "Like" Careerminds on Facebook and access Mycareermind.

 

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Careerminds provides scalable, strategic solutions to organizations seeking affordable, web-based outplacement services. Using a Web 2.0 e-learning platform that delivers affordable, online career transition services, Careerminds provides a high-tech and high-touch blend of on-demand career transition education supported by senior-level career consultants to help displaced workers reenter the workforce quickly.

If You Don’t Have Anything Nice To Say, Don’t Say Anything At All: Revising your Facebook Profile for the Career Transition Process

Brittany Richter
Careerminds

This is the first post in our Social Media Series which will cover the do's and don'ts and in's and out's of various social media platforms. As a job seeker we hope this will help you optimize your search. For career coaches, we hope that these resources are helpful as you work with your clients.

Before putting your name out on the job market, it is imperative that you first re-evaluate the way that you are using Facebook and the ways in which you are presenting yourself to the world. More and more companies today use Facebook and other social networking sites to conduct background checks on potential hires. Do you want your future employer to read the following?

 If either of these examples looks at all like your current Facebook status, keep reading.

Step 1: Clean it up. Guidelines for neatening up your Facebook profile before moving forward in the career transition process:

•  Make sure you are not speaking poorly about your previous employer; whether or not it is justified, it reflects poorly on you.
• Your status updates should be positive, but honest. Something like “Phone interview tomorrow!” is perfectly acceptable, but make sure not to include names of companies, organizations or individuals. And don’t make things up to make yourself look better.
• Let your friends know what’s going on and ask them to please refrain from posting something negative about you on your Facebook. Don’t ask them to praise you, but ask them to leave the inside jokes off your wall, at least for now. And warn them that if they write something negative that you are going to delete it.
  
• Which leads to the next guideline: monitor your presence. This holds true for any form of social media. Make sure you keep an eye on what is going on and edit as necessary.
• Delete any incriminating photos. Enough said.
  
• Grammar & Mechanics: Make sure that everything is spelt correctly, you have checked for punctuation and your phrasing is correct.
• Set your privacy settings: Make sure you set your privacy setting to friends only. You may not want to make your Facebook profile public to everyone.

Overall: Make sure your entire Facebook Profile is presented in a way that you would be comfortable having your potential new employer view.

Step 2: Maximize your Facebook profile. Guidelines for using Facebook to brand yourself for future employment opportunities.

• Include all of your most recent and relevant job experience in the “Info” section with specific, but succinct descriptions of your responsibilities and accomplishments.
  
• Choose a profile photo of you at your best. And I don’t mean your social best, but rather your professional best. An active photo, one of you speaking with a client or giving a presentation, would be ideal, if you have one. If not, include a clear, close-up photo of you dressed appropriately.
•  Make sure your most recent employment is the one you add to your list last. This will be the one that shows up right next to your name and photo on your profile, so it is the one that potential employers will see first.
• If you know more than one language, add it! Facebook now gives you the option of adding languages to your profile, and they show up right under your employment on the top of your page. This can be a good selling point, so if you speak another language, speak up!

Overall: 90% of what is on your Facebook should be helping to showcase your strengths, skills and experience relevant to your current job search. A mere 10% is allotted for wall posts from friends and select photos.

The Honest Truth: If you’re thinking that you have no idea how you’re going to make the switch, you need to delete yourself. You can do this in 2 ways: delete your profile all together, or revise your account, making your privacy settings as tight as they can be so that potential employers can’t find you. Social media is becoming an increasingly influential part of the job search as well as recruiting processes. It is important that you realize this and “Facebook” accordingly.

We want to know what you think. Any addtional advice or tips? Any thoughts or comments? Just click below on "post a comment" and let us know what you're thinking.

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Careerminds provides scalable, strategic solutions to organizations seeking affordable, web-based outplacement services. Using a Web 2.0 e-learning platform that delivers affordable, online career transition services, Careerminds provides a high-tech and high-touch blend of on-demand career transition education supported by senior-level career consultants to help displaced workers reenter the workforce quickly.

Are You Giving The Monkey to Your Former Employees?

Brittany Richter
Careerminds Consultant

In 1974, William Oncken Jr. wrote an article for  Harvard Business Review entitled “Management Time: Who’s Got the Monkey?”  If you aren’t familiar with the article, you can check it out here.

To summarize, Oncken writes about how the relationship between Manager and Subordinate often involves the passing back-and-forth of monkeys. “Monkeys” refer to problems or issues that need to be resolved. For example, if the Subordinate is working on a project and runs into a roadblock and then asks the Manager for assistance, the monkey has now left the subordinate’s back and is now on the manager’s shoulders. Oncken explains how this monkey can be passed back-and-forth in a variety of ways and subsequently wastes valuable time.

Are you putting the monkey on your former employees’ backs? Are you wasting their time with the type of outplacement services you are providing for them? If your former employees receive outplacement as part of a severance package, what are they really getting—a monkey or a solution? A stack of papers? A 4-inch binder? Are they tossing it aside and disengaging before they even begin? This is a waste of your money during a time of reorganization when every dollar counts and your corporate reputation is at stake.

At Careerminds, we provide innovative e-Outplacement services that are self-paced, but far from self-taught. With a virtual coach as well as a live coach who provides individualized feedback, and a full e-learning system containing step-by-step concepts and actions to guide the participant through the career transition process, the individual is free to move through the process at his or her own pace without having to teach him or herself from a stack of papers. It's the most convenient and effective outplacement solution on the market today.

Stephen R. Covey, author of “The Seven Habits of Highly Effective People” wrote a commentary on Oncken’s article for HBR’s 1999 re-print, stating, “When you give problems back to subordinates to solve themselves, you have to be sure that they have both the desire and the ability to do so. As every executive knows, that isn't always the case… Empowerment often means you have to develop people, which is initially much more time consuming than solving the problem on your own.”

At Careerminds we take the monkey off of your back and put it on ours. We provide your former employees with a comprehensive and convenient outplacement solution which helps individuals to develop not just their resumes, but their overall personal brand. They develop as individuals and thus become better job seekers.

We’ll gladly take the monkey off your back. 

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Careerminds provides scalable, strategic solutions to organizations seeking affordable, web-based outplacement services. Using a Web 2.0 e-learning platform that delivers affordable, online career transition services, Careerminds provides a high-tech and high-touch blend of on-demand career transition education supported by senior-level career consultants to help displaced workers reenter the workforce quickly.