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MyBrand
 

 

Do you have a professional brand?

Seriously. What is your brand? Understanding your professional brand is the key to unlocking the door to the job you really want. Are you wondering why you are not getting interview call backs? It’s likely because you’re not presenting yourself as a distinct, highly differentiated professional.

Are you marketing your professional brand effectively in the marketplace?

Are you applying to dozens of jobs each day with no call backs? Most all jobs that are filled today are unpublished. Are you getting in front of decision makers communicating your professional brand? The key to finding the unpublished jobs is knowing about the vacancy before it gets posted.

 

Take the MyBrand Quiz    

I can clearly state my value proposition.

 

My headline reflects my professional brand.

My resume emphasizes the problems I've solved for past organizations and  relates to the challenges I can help my prospective employer overcome.

My resume is optimized to get past the HR screening process.

The top 20% of my resume communicates my professional brand.

My resume passes the 10 second test.

My resume is strategically organized to speak clearly to hiring managers and HR decision makers.

I know how to get the most out of online networking tools to give me a significant advantage in connecting with decision makers.

I have a proven strategy for keeping my brand in front of decision makers.

I am prepared to answer the most important behavioral questions that often determine whether or not I'll get the job.

If you left any of these questions unchecked, then you're likely at a serious disadvantage when competing for your next job. Now's the time to take action.

 

 
 

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MyBrand Methodology

1: Career Personality Assessment

 

The online Career Personality Profile is a web based instrument to help you determine your work style, professional values, development areas, and potential career direction.

 

DISC  

                Drive: How do you handle problems?

                Influence: How do you deal with people?

                Steadiness: How do you react to your environment?

                Compliance: How do you react with procedures and guidelines?

 

STEP

                Service: Are you motivated to help others?

                Truth: Are you motivated to be the expert, the go to person?

                Economic: Are you motivated to be productive, to make money?

                Power: Are you motivated by leading others?

 

RESULTS:

 

You will receive clear insight to your personality profile that will give you an advantage in building your professional brand and developing your value proposition. The profile is provided in an easy to read PDF format.

 

2: Career Research Center

We go well beyond the textbook basics of career development. Our tools carefully guide you through a deep dive into resources that empower you to find the best opportunities and approach each one with confidence. We do this through our exclusive Career Research Center.

Career Research Center: Value Added Tools

  • Access to 21 self guided exercises including A New Beginning, Branding Yourself, Career Research and Marketing, Networking, Interview Preparation, and Salary Negotiations

  • Salary data for all industries and job categories

  • Networking tools and advice on getting the most out of LinkedIn, Hoovers, and Jigsaw

  • Interviewing guides, including sample behavioral-based questions and interview techniques

  • Salary negotiation guide including wage data, cost of living calculator, and comparisons

3: Career Connect

How the "Careerminds Job Trigger Technology" search engine works

 

This is way beyond a conventional job search engine. We leverage the power of our Job Trigger technology to continually scan more than 25,000 sources of business information in more than 150 categories of “job trigger events,” that either indicates an actual job posting, or some additional insight about a company for a future job opportunity. Over 150,000 business events per day are monitored and transformed into “job triggers.”

 

Career Connect: Typical "job triggers" that we monitor are:

  • Job Postings
  • Management Changes
  • Funding & Financing & Grants
  • Mergers & Acquisitions
  • IPO's
  • New Product Releases
  • Layoffs/Restructuring
  • New Business Deals
  • Partnerships & Affiliations
  • Private Equity Job Listings
  • Earnings Announcements
  • Bankruptcy
  • Analyst Recommendations

The results reveal opportunities in the "hidden" job market as well as unadvertised job opportunities! Our database contains over 17 million companies, made up of all publicly traded and private companies in the US and Canada.

   

 

4: MyBrand Resume Development

Careerminds will assign you a professional career coach to assist in writing your branded resume. Your resume development will include the following:

  • Initial interview to understand candidates background including key skills, experience, and education

  • Personalized review of the DISC personality assessment and incorporate behavioral skills into branded resume

  • Build a professional branded resume within 3 business days.

 

   

5: My Brand Power Networking Program

Are you linked in? Careerminds developed a power networking program that takes connecting with decision-makers to the next level. We teach you strategies to professionally network online through a variety of social and professional media.

 

Career Research Center: Value Added Tools

  • Registration to the live online Power Networking Workshop

  • Tips for creating and strengthening your online networking opportunities

  • Learn integration techniques to maximize your professional brand and present yourself to decision-makers who can launch your career.

 

   
6: Personalized Coaching

We put Career Coaching at the center of MyBrand. You will receive personalized career coaching from the best in the industry.

Our career consultants will guide you to your next career through proven methods of career guidance and development.

Career Coaching from the BEST

  • Our career consultants have an average of 25 years in HR leadership roles

  • All consultants are former HR Executive Recruiters and HR Professionals

  • All of our consultants are fully trained and rigorously evaluated on Careerminds’ counseling process and use of best practices

  • All of our Career Consultants have a minimum of a Master's Degree and some have PhDs.

 

   

 

 

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